Orlando, FL

Fernando
Mac Dougall

UX Specialist

15+ years building mobile-first experiences across fintech, media, and education. Expert in AI-augmented workflows and design systems that ship at scale.

contacto@fermacdougall.com
+1 (689) 276 1637
linkedin.com/in/fernandomacdougall
View Work Download CV
Fernando Mac Dougall
15+
Years experience
118M
Users reached
6M+
Accounts opened
01 About

Designing for impact at every scale

Product Designer with 15+ years building mobile-first experiences across fintech, media, and education. Expert in designing end-to-end products that balance user needs with business impact — from Argentina's first fully digital banking onboarding (6M+ accounts) to AI-powered job platforms.

I specialize in AI-augmented workflows, enabling rapid iteration from research to prototype. Proven track record shipping at scale: 118M users (Infobae), payments vertical transformation (23→53% eNPS at MODO), and 0→1 digital wallet launch (Iudú).

Recently relocated from Buenos Aires to Orlando, FL, seeking Senior / Principal Product Designer opportunities in the US market. I bring a global perspective, deep fintech and edtech domain knowledge, and a relentless focus on measurable outcomes.

15+
Years building products
118M
Monthly users at Infobae
6M+
Accounts opened at Santander
23→53%
eNPS improvement at MODO
02 Featured Work
UTN BA · Centro de eLearning · Sep 2024 – Present

E-Learning
Platform

UX Specialist

Designing products for Universidad Tecnológica Nacional's e-learning platform (30K students, 100K+ annual enrollments), shipping autonomously with an AI-first workflow.

100K+ enrollments/year 86% completion rate 50% faster admin review
  • Multi-tenant admissions system: 86% completion rate, 50% faster admin review time
  • Student onboarding: improved data quality, reduced admin tickets through phone normalization and ID digitization
  • AI-powered job board (Talentia): designed ML-based candidate matching for career services
  • University program landing pages: redesigned targeting 60%+ enrollment increase
UTN e-learning platform screen
MODO · Oct 2021 – Aug 2024

Payments
UX

UX Specialist

Led UX transformation for payments vertical with focus on usability optimization and WCAG AA accessibility compliance. Partnered with FAICA for inclusive design.

23→53% eNPS WCAG AA compliant 70+ user interviews 30+ barriers resolved
  • Increased user satisfaction (eNPS) from 23% to 53% across the entire payments vertical
  • Designed toll/retail payment feature (Pago por Patente) and high-volume ecommerce checkout
  • Achieved WCAG AA compliance by resolving 30+ accessibility barriers through 70+ user interviews
  • Launched ecommerce payment flow processing millions during peak events (Cyber Monday, Hot Sale)
MODO payments app screen
Iudú · Banco Supervielle · Oct 2021 – Jul 2022

Digital
Wallet 0→1

UX Specialist

Built UX from zero for a new digital wallet at Banco Supervielle, migrating 100K+ legacy Walmart Servicios Financieros users to a modern fintech experience.

100K+ users migrated 80+ components 3X delivery speed 40% faster handoff
  • Designed end-to-end app from concept to launch: onboarding, account management, P2P transfers, card controls
  • Built design system (80+ components) accelerating design-to-dev handoff by 40% across squads
  • Established product rituals tripling team delivery capacity and removing org bottlenecks
  • Led user migration from legacy Walmart Servicios Financieros to digital-first platform
Iudú digital wallet screen
Banco Santander · Sep 2019 – Sep 2021

Digital
Onboarding

UX Specialist

Designed Argentina's first fully digital banking onboarding during the pandemic, eliminating branch visits entirely through gamification and progressive form design.

6M+ accounts opened 40→18 form fields 79→18 clicks 120% insurance conversion
  • Reduced onboarding friction: 40→18 form fields, 79→18 clicks through gamification — enabling 100% digital account opening (6M+ accounts)
  • Redesigned insurance sales funnel achieving 120% conversion increase through progressive disclosure
  • Rebuilt home banking platform improving daily user engagement via research-driven IA redesign
  • Built UX team and established Design Thinking processes across the product org
Banco Santander onboarding screen
Infobae · Sep 2004 – Aug 2019

News at
Scale

Product Designer → Lead UX

Led UX for Latin America's largest news platform, contributing to exponential growth from 1K to 118M monthly visitors over 15 years as the platform's #1 UX voice.

1K → 118M MAU #1 in Argentina 5+ media properties
  • Designed platform redesigns contributing to exponential growth from startup (1K visits) to #1 news site in Argentina (118M MAU)
  • Built design system for Infobae + 5 sister properties (Canal 9, C5N, Radio Mega, Radio 10)
  • Led mobile-first redesign improving engagement and ad viewability for 118M monthly users
  • Established design guidelines adopted across editorial and product teams
Infobae news platform screen
03 Skills
Core Design
  • Product Design
  • Mobile-First Design
  • End-to-End Design
  • Interaction Design
  • Information Architecture
  • Consumer-Grade UX
  • B2C & B2B Experience
Research & Process
  • User Research
  • Rapid Prototyping
  • Data-Driven Design
  • User Insights
  • Design Thinking
  • Cross-Functional Collaboration
  • Startup Experience
Tools & Systems
  • Figma
  • Design Systems
  • AI-Augmented Workflows
  • Claude Design
  • Antigravity
  • WCAG Accessibility
  • Inclusive Design
04 Experience
UTN BA · Centro de eLearning
Senior Product Designer
Sep 2024 – Present

Design products for Universidad Tecnológica Nacional's e-learning platform serving 30K students and 100K+ annual enrollments. Ship autonomously using an AI-first workflow.

  • Multi-tenant admissions system: 86% completion rate, 50% faster admin review
  • Student onboarding: improved data quality, reduced admin tickets through phone normalization and ID digitization
  • AI-powered job board (Talentia): designed ML-based candidate matching for career services
  • University program landing pages: redesigned targeting 60%+ enrollment increase
MODO
Senior Product Designer
Oct 2021 – Aug 2024

Led UX transformation for payments vertical, focusing on usability optimization and WCAG AA accessibility compliance. Partnered with FAICA for inclusive design.

  • Increased user satisfaction (eNPS) from 23% to 53% across payments vertical
  • Designed toll/retail payment feature (Pago por Patente) and high-volume ecommerce checkout
  • Achieved WCAG AA compliance resolving 30+ accessibility barriers through 70+ user interviews
  • Launched ecommerce payment flow processing millions during Cyber Monday & Hot Sale
Iudú · Banco Supervielle
Senior Product Designer
Oct 2021 – Jul 2022

Built UX from zero for digital wallet migrating 100K+ Walmart Servicios Financieros users to modern fintech. Led 10-person team while designing core flows hands-on.

  • Designed end-to-end app: onboarding, account management, P2P transfers, card controls
  • Built design system (80+ components) accelerating handoff 40% across squads
  • Established product rituals tripling team delivery capacity
  • Led user migration from legacy Walmart Servicios Financieros to digital-first platform
Banco Santander
Senior Product Designer
Sep 2019 – Sep 2021

Designed Argentina's first fully digital onboarding during pandemic, eliminating branch visits and enabling 6M+ account openings. Led home banking redesign and insurance funnel optimization.

  • Reduced onboarding friction: 40→18 form fields, 79→18 clicks — enabling 100% digital account opening
  • Redesigned insurance sales funnel: 120% conversion increase through progressive disclosure
  • Rebuilt home banking platform via research-driven IA redesign and accessible alert system
  • Built UX team and established Design Thinking processes across the product org
Infobae
Product Designer → Lead UX
Sep 2004 – Aug 2019

Led UX for Latin America's largest news platform (118M MAU, #1 in Argentina). Grew with the product from 1K to 118M monthly visitors over 15 years.

  • Platform redesigns contributing to growth from 1K visits to #1 news site in Argentina (118M MAU)
  • Built design system for Infobae + 5 sister properties (Canal 9, C5N, Radio Mega, Radio 10)
  • Led mobile-first redesign improving engagement and ad viewability for 118M monthly users
  • Established design guidelines adopted across editorial and product teams
05 Education
Universidad de Morón
Design
ITBA
Instituto Tecnológico de Buenos Aires
Digital House
Tech & Design Education
UX Alliance
UX Certification